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What if some of the biggest obstacles in animal nutrition aren’t technical—they’re the myths we keep believing? The push for “natural” in animal nutrition has reshaped the market, bringing new opportunities - and persistent misconceptions. Phytotechnology, the science of using plant-derived compounds to support animal health and resilience, is at the center of this conversation. As we step into a new year, it’s the perfect moment to leave outdated ideas behind and focus on what truly drives resilience and performance. Here’s why it’s time to retire three myths this year.

Two years in progress made and work remains in addressing AMR With a focus on protecting the use of antibiotics for human and animal health, and a charge to “Educate. Advocate. Act now,” World AMR Awareness Week returns 18-24 November.

Early life nutrition is an important focus area for innovation at Trouw Nutrition, Nutreco’s livestock feed business line. And no wonder – it’s an area where we have unmatched expertise, that truly sets us apart from the competition, and that helps us towards achieving our purpose of Feeding the Future.

Luca Ruggeri, director of purchasing and feed management at a large swine cooperative in Italy and Roberto Bardini from Trouw Nutrition Italy work closely together on formulating the best diets for the animals. This process is made easier by knowing accurate nutritional values of raw materials. Information that is provided by the NutriOpt On-site Adviser.

Trouw Nutrition distributor Insalcor is using the NutriOpt On-Site Adviser to provide better service and technical support to its customers.