New Thinking Brings a New Vision for Feeding the Future

How can we meet the world’s growing demand for protein without diminishing capacity to meet tomorrow’s needs? This significant problem of today presents an opportunity to re-think approaches for feeding the future and suggests that it is time to look at animal protein through a new lens.

During the decades following World War II, the Green Revolution demonstrated that science could play a key role in increasing crop yields around the globe. As incomes rose and demand for animal protein increased, science also informed advances in animal protein production. But a focus on simply producing more protein will not solve the challenges posed by limited land and water, extreme weather and climate change. It is time to invoke new ways of thinking that can help future-proof protein.

Considering strategies for feeding the future, today’s thinking must focus on not only meeting increased demand for protein, but responsibly and efficiently managing production resources. Opportunities to future-proof protein range from innovations being commercialized today to research opportunities emerging on the horizon.