Ippe 2025

International Production & Processing Expo

  • Trade show / Exhibition

27/01/2026 - 29/01/2026

Georgia World Congress Center in Atlanta, Georgia, USA

The International Production & Processing Expo is the world's largest annual poultry and egg, meat and animal feed industry event of its kind. Join us in Atlanta on January 27 - 29, 2026!

International Ippe
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    Practical information

    Date: January 27 - 29

    Location: Georgia World Congress Center in Atlanta, Georgia, USA

    Booth: A823 - see the floorplan below for the specific location

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    Live demos

    Come see our latest service development: Mycotoxin Monitor. At our booth we perform free demonstrations of this tool, as well as our state-of-the-art NIR solutions. Learn and see how we determine mycotoxin risk and nutritional profile of raw materials and compound feed in only a few minutes.

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    Discover solutions

    Selko and Trouw Nutrition are showcasing a range of innovative solutions to meet today’s challenges around health, performance, and sustainability. Visit our booth to learn more.

Booth locator

  • Our booth: A823

    Come visit our booth and meet our experts.

Join the TechTalk

As the livestock industry faces mounting pressure from sustainability goals, regulatory constraints, and evolving consumer expectations, the need for innovative, science-based nutritional strategies has never been greater. Trouw Nutrition introduces a transformative concept: phytotechnology that focuses on the animal, not the pathogen, as part of a preventive approach that leverages the biochemical complexity of plants to support animal health and resilience.

During the TechTalk, Giseli Heim will explain how PhytoComplexes can support broiler performance and resilience

Selko at the International Poultry Scientific Forum

The International Poultry Scientific Forum (IPSF) will be held January 26-27, 2025, alongside IPPE. The forum presents information on industry topics such as environmental management, nutrition, physiology, pathology, processing and products, and avian diseases.

In the coming weeks we will reveal what latest research we will be presenting. 

Our digital nutritional solutions at IPPE

  • Precision feeding

    Precision feeding: better meeting requirements

    Over the last years, a true digitalisation is taking place in animal nutrition and livestock production. This creates more farm and feed data. Trouw Nutrition is offering a range of user-friendly, digital solutions to help farmers and feed producers make better use of the data to meet their business goals. We combine our R&D and expertise in livestock, animal modelling, and animal nutrition and formulation, to translate the data intro valuable, new information and insights.

    Learn more about precision feeding

  • NIR technology

    NIR technology: increase quality and save time

    NIR (near-infrared spectrometry) supports more precise monitoring, analysis, and management of raw materials and feed quality. The use of this technology (both desktop and mobile applications) is expanding in the feed industry. During IPPE, Trouw Nutrition will unveil and demo our innovative mobile solutions for NIR. Come visit our booth to see and learn how the technology works and how it helps quality staff and feed formulators in their daily decision making.

    Learn more about NIR technology

  • my nutriopt

    MyNutriOpt: analyse, manage, and export feed data

    The web-based portal MyNutriOpt is an innovative nutritional platform that helps feed professionals to analyse, manage and export feed data instantly and in one place. It shows the nutritional values of the samples that are scanned with desktop NIR devices, and grants access to a suite of integrated digital solutions and services (e.g. LCA tooling). In our booth, a demo will run on the screen to see how MyNutriOpt works and how easy it is to navigate and manage feed data.

    Learn more about my Nutriopt platform

Discover our brands at IPPE

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