Carbon Reduction Programme Broilers

Navigate. Sustain. Succeed.

The Carbon Reduction Programme Broilers is a comprehensive suite of unique nutritional solutions designed to support animals to optimize yield at every stage and reduce the carbon footprint per kilogram of live chicken weight.  

The programme aims to support the broiler industry to reduce carbon emissions while maintaining productivity and improving profitability.  

Proven solutions for a sustainable future

The programme enables data driven decision making, resulting in actionable insights that translate science into profit. By facilitating collaboration across the broiler industry, we facilitate the development of a more future-proof industry.  

  • EXPERT GUIDANCE

    Through targeted, ready-to-implement strategies, we provide expert guidance tailored to the specific needs of each stakeholder in the broiler industry.  

  • ENHANCED COLLABORATION

    Developing a platform to foster collaboration and knowledge-sharing, we empower our partners with the insights and tools necessary to meet industry targets. 

  • TAILORED APPROACH

    Tailored advice and support are offered at every stage of the process, regardless of the starting point.  

How the programme works 

The Carbon Reduction Programme Broilers combines advanced animal nutrition solutions, digital tools and expert-led implementation strategies to deliver tailored carbon reduction pathways. Based on decades of animal nutrition expertise and the latest analytical techniques, it provides the actionable insights and nutritional solutions required to deliver measurable results.  

How do we establish your status to create an effective strategy? 

  • Measure baseline: Measure your status using MyChickenPrint to establish a baseline carbon footprint per kilogram of live chicken weight, taking into account animal numbers and performance , energy and manure management.     
  • Identify hotspots: Identify your emissions hotspots and model the potential impact of optimization measures using our suite of digital tools.    
  • Investigate impact of nutritional solutions: Analyse the effects of changes in feed, energy usage and manure management.  
  • Run scenario analysis: Use MyChickenPrint to evaluate the effects of the impact of nutritional solutions on productivity, profitability and carbon footprint.  
  • Establish a long-term plan: Use the Carbon Reduction Programme Broilers to establish a long-term emissions reduction roadmap with measurable KPIs to navigate your way to success.    
  • Measure, report and reduce: Review every decision made for the effect on carbon footprint, profitability and productivity using MyChickenPrint – measure progress, monitor steps taken to refine the plan, and reduce and report your success.  

Impactful strategies: Optimise your yield   

The key factor in our holistic approach to reducing the carbon footprint per kg of live chicken weight is optimizing yield. The programme gives you access to a wide range of tailored nutritional solutions designed to unlock genetic potential and boost the health and performance of broilers throughout their life cycle.  

Get the full picture on your environmental footprint with our digital solutions 

MyChickenPrint  

MyChickenPrint is a vital tool for establishing a baseline carbon footprint and guiding you towards effective solutions for carbon reduction. It provides practical, proven strategies that help navigate your sustainability journey, sustain a low-carbon footprint, and succeed in future-proofing your business for long-term resilience and efficiency.   

  • Measure, report and reduce your carbon footprint per kg live chicken weight with confidence based on clear, trusted insights 

  • Strengthen retailer trust and build a more credible, resilient brand reputation 

  • Build a future-proof, efficient, low-carbon production system for long-term success 

  • Make formulation decisions that balance performance and sustainability when used together with MyFeedPrint 

MyFeedPrint 

MyFeedPrint is an advanced digital platform designed to provide accurate, science-based insights into the environmental footprint of animal feed. Using lifecycle assessment (LCA) methodologies and extensive global databases, it enables precise calculations of emissions associated with feed ingredients, energy use for production and formulations.  

MyFeedPrint provides opportunities to optimise feed choices, lowering environmental impact while maintaining nutritional quality. Providing insights on country of origin, distance travelled and by which mode of transport and energy use at the feed mill compound feed producers can gain the best insights into the environmental impacts of their feeds.  

Discover MyFeedPrint