Trouw Nutrition Announces Changes to Innovation Team

People
2022
Sustainability
R&D
Innovation
Press release

Coen Smits appointed Global Director of Sustainability; John Doelman appointed Director of Global R&D

22 March 2022, Amersfoort, the Netherlands - Trouw Nutrition, Nutreco's livestock feed business line, is announcing new responsibilities within its Innovation Team. Effective since 15 March 2022, Coen Smits has accepted the role of Global Director of Sustainability for the livestock feed business line, and John Doelman has become livestock feed Global R&D Director.

22/03/2022
Above left to right: Coen Smits, Director of Sustainability and John Doelman, Director of Global R&D

Coen Smits accepted new role as Director of Sustainability

Sustainability is an integral part of Nutreco’s purpose of Feeding the Future and a strategic pillar for its livestock feed business. As Global Director of Sustainability, Coen Smits will focus on rolling out Trouw Nutrition's sustainability roadmap and working with internal and external stakeholders to further develop sustainability solutions and programmes for customers.

Remarking on his new role, Coen stated, "Sustainability is something close to my heart and I'm driven to empower Trouw Nutrition colleagues and customers with a clear focus on sustainability initiatives like reducing antibiotic use in livestock production to address anti-microbial resistance, promoting an efficient use of sustainable resources and meeting the higher sustainability demands for the animal production footprint and lower greenhouse gas emissions".

Coen brings 24 years of experience in various R&D roles to his new position. He joined Nutreco as a poultry researcher in 1997 and has served in various R&D management positions in swine, food and ingredients research. His significant contributions in developing the R&D organisation include setting up the R&D laboratory, the global validation team and the ingredients research centre, which all played a key role in co-developing the successful Selko feed additives portfolio. In 2018, Coen was named Global R&D Director for Trouw Nutrition and under his leadership, the company expanded its R&D capabilities with the addition of new swine and poultry nutrition and health research units. Coen was also instrumental in the development of a global commercial validation farm network that cooperates closely with regional business units and local operating companies. His experience, knowledge and network will be highly valuable as he leads sustainability initiatives.

Sustainability is something close to my heart and I'm driven to empower Trouw Nutrition colleagues and customers with a clear focus on sustainability initiatives like reducing antibiotic use in livestock production to address anti-microbial resistance, promoting an efficient use of sustainable resources and meeting the higher sustainability demands for the animal production footprint and lower greenhouse gas emissions
Coen Smits, Global Director of Sustainability

John Doelman becomes livestock feed Global R&D Director

As Director of Global R&D for livestock feed’s Global Innovation function, John Doelman will focus his leadership responsibilities on advancing nutrition and Young Animal Feed (YAF) to support Trouw Nutrition's complete feed and mixed product offering. He will also connect research platforms with precision farming and sustainability efforts, and support feed additives business units. John will oversee internal and external innovations testing and development in line with strategic priorities. He will also have a leading role in innovation governance to facilitate the development and delivery of a value-based, customer-centric innovation pipeline, ensuring functional excellence and transparency.

John holds an MSc and PhD from the University of Guelph, where he also serves as an Adjunct Professor in the Department of Animal Biosciences. He has held several roles in Trouw Nutrition's R&D and Innovation areas and has developed a broad experience and skill set that will be invaluable in his new position.

About Trouw Nutrition

Trouw Nutrition is Nutreco's livestock feed business line and a global leader in feed, farm and health. We have a 90-year history of developing innovative feed products and more sustainable ways of raising healthy farm animals and companion animals. 
With a presence in 105 countries and 22 manufacturing plants, we are a one-stop-shop for feed specialities, feed additives, premixes, nutritional models and customised, integrated services. We are everywhere farmers and home-mixers, feed producers, integrators and distributors need us to be.
Animal nutrition and good farm management have the power to transform our industry and even our planet. To solve the challenges facing our feed-to-food chain, Trouw Nutrition attracts the smartest minds. We have a dedicated team of 8,300 and a global network to help our customers feed the future. Our global brands include LifeStart, NutriOpt, Milkiwean, ChickCare, Maxcare, Sprayfo and Selko.
For more information, please go to trouwnutrition.com or follow us on LinkedIn.

Media contact:

Elise Catusse, elise.catusse@trouwnutrition.com

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