Trouw Nutrition introduces new precision-feeding solution

Press release

NutriOpt On-site Adviser delivers real-time nutritional support

Amersfoort, the Netherlands

This September, Trouw Nutrition launches a new and innovative precision-feeding tool: the NutriOpt On-site Adviser. The NutriOpt On-site Adviser helps close the gap between theory and practice by delivering all NutriOpt’s nutritional expertise directly on-site through the use of a handheld scanner and smartphone.

Precision feeding increasingly important

“It is becoming increasingly important to know, rather than guess, the quality of feedstuffs at any given moment and place,” says Trouw Nutrition CEO Harm de Wildt. “Using today’s digital technology, we can now support anyone working with feed in running their business more efficiently and give them better control of their resources. I’m delighted that we will launch the NutriOpt On-Site Adviser and I look forward to working with its users to understand how we can continue to develop this innovative tool in future.”

André Brand, Marketing Director NutriOpt, Trouw Nutrition: “Within our NutriOpt precision nutrition programme, we want to provide an easy-to-use solution enabling everyone to peform real-time, on-the-spot NIR analysis. Moreover, we want to provide them with comprehensive advice and support based on those results. Our partnership with AgroCares, an innovative tech company, resulted in a solution for exactly this purpose: the NutriOpt On-site Adviser.”

Enabling informed decisions

The NutriOpt On-site Adviser combines a handheld NIR scanner with an easy-to-use mobile application, linking the on-site scanning process of feed samples directly to practical advice based on the NutriOpt Nutritional Database. Supported by four worldwide research centres, our global laboratories, and an extensive network of research facilities and experts, this database provides the basis for reports that are sent directly to the user.

These reports include analytical results for either pigs, poultry or ruminants, and show whether the tested samples meet the optimal quality standards and advice, or whether an adaptation of the diet/load list is required. This enables any NutriOpt On-site Adviser user to make informed decisions in managing their feed (all common raw materials and silages) and feeding programmes. The result is increased feed efficiency or reduced feed costs by making optimal use of the nutritional variation in raw materials and silages.

For more information about the NutriOpt On-site Adviser, please visit Trouw Nutrition’s NutriOpt website.

About Trouw Nutrition

Trouw Nutrition, a Nutreco company, is a global leader in innovative feed specialties, premixes, feed additives and nutritional services for the animal nutrition industry. It provides products, models and services to boost productivity and support animal health through all life stages. With unique, species-specific solutions, Trouw Nutrition has been meeting the needs of farmers and home-mixers, feed producers, integrators and distributors since 1931. Headquartered in the Netherlands, the company has locations in 28 countries and employs approximately 8,000 people.

Keep up to date

Follow us on LinkedIn for latest news and information